It’s admittedly not the most earth-shaking news, but…The Wine Fairy has business cards.
Oh boy! We’re in business now! (Actually, we’re not in business–we’re just deeper in hobby.) To my mind, carrying actual printed business cards means that this blog project is officially up and running.

I got these cards for when I’m out on the town, talking to wine people and making new wine friends. As a stubborn elder millennial who remembers looking people up in the freaking phone book, I refuse to believe that business cards are a thing of the past.
Screenshots and follows just don’t do it for me. I’m an old-fashioned girlie in some ways, and I hate the part of in-person conversations where everyone pulls their phone out of their pocket to exchange some trivial piece of information. There’s always some other notification or distraction on that screen, and it just feels so impersonal. The info then goes into a contact list–or a photo reel that’s thousands of items deep–never to be looked at again.
The paper business card has tactility and durability and is just objectively better. (I did opt to include a QR code as a 21st-century compromise. That was after a friend told me the URL with its hyphens is difficult to type on an iPhone. Sigh.)

The hardest design decision was whether to put my new WSET certification on the card. Reddit is very divided on this. One school of thought (in the WSET subreddit) is that WSET Level 2 is easy and titles are douche-y and you should never. Other folks say that if you earned a cert and it’s relevant to your work, then go for it.
In the end, I decided to add it because the alternative was putting something like “Writer” in that space, and that’s even douchier. I only ordered a short stack of business cards because I hope to be reprinting them with “WSET Level 3 Certified” by the end of the year. 😇
To be clear, The Wine Fairy is a passion project and not a money-earning venture. Yes, I run a few WordPress ads on the site. But those have brought in a grand total of (checks dashboard) 44 cents since I started the blog in December 2024. The main purpose of printing the cards is to help make it easier for real-life acquaintances to find my wine writing, which you have happily stumbled across now.
In recent months, there’s been a lot of punditry about how the wine industry is facing existential threats: From climate change, from de-globalization, from Gen Z not liking alcohol for some reason.
But I truly believe that wine will be okay. It’s been around for thousands of years, after all–and incidentally, so have little pieces of paper with information on them.
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